Light outlines IHG brand strategy
With a goal of making its ever-growing family of brands the first choice among guests and owners, IHG has a tightly focused strategy recently refreshed under the leadership of Larry Light, who was appointed IHG’s chief brands officer this past March. Light, who has more than 30 years of marketing experience that includes time as … Continue reading
Choosing A Hotel Brand Is Dominated By Emotion
A few months ago, I wrote a summary report on an important study conducted by Protean Strategies in conjunction with the research firm Hotspex. The topic was how emotions influence hotel bookings. The results were both profound and anything but obvious. In order to fully clarify some of the counterintuitive outcomes generated by the research, … Continue reading
Luxury Vietnam Hospitality 