Light outlines IHG brand strategy
With a goal of making its ever-growing family of brands the first choice among guests and owners, IHG has a tightly focused strategy recently refreshed under the leadership of Larry Light, who was appointed IHG’s chief brands officer this past March. Light, who has more than 30 years of marketing experience that includes time as … Continue reading
IHG Details Next Phase of Crowne Plaza Refresh
A year after it first announced a plan to refresh the Crowne Plaza brand, particularly in the Americas, IHG outlined details of the next phase of the Crowne Plaza initiative during the 2012 IHG Americas Investors & Leadership Conference in Orlando, Florida. IHG has said the revamped Crowne Plaza is targeting “strivers,” “new-school” business travelers looking … Continue reading
Luxury Vietnam Hospitality 